Belazu was founded in 1991, born out of a long-standing friendship between Adam and George, who met in high school in 1979 and became best friends. While Adam pursued his university studies, George trained at a culinary school in Paris, then worked in a Michelin-starred restaurant before returning to London to join the Capital Hotel.
The business took shape during a visit to France, where George's mother took them to a market in Provence. There, they discovered exceptionally high-quality olives, a rarity for the British market. Bringing back 10 buckets to England, they launched La Fresh Olive Company.
Initial success led to an expansion of their product range, supported by the trend of British chefs working abroad, propelling the company to a presence in 30 countries. With the evolution of their product offerings, the name Fresh Olive Company no longer fit, prompting them to become Belazu Ingredient Company.